Jessica Powell, main advertising officer at burgeoning myspace and facebook Badoo, is certainly not bashful concerning the website’s risque reputation, it is determined to simply take the brand name in to the conventional.
With 125 million active users global, it is a wonder that Badoo, which includes its head office in London’s Soho, doesn’t always have an increased profile in britain. Possibly it’s because just one million of these users reside in the UK, or that the system features a reputation being an accepted spot to meet up individuals to have sexual intercourse with.
Badoo really wants to improve both in aspects and has now employed Jessica Powell, the previous Bing professional, as main advertising officer, to create the record right. Powell is definitely an energetic United states with such passion that if she had been an electric unit, she might have a supplementary battery pack.
The business’s functional head office (its economic base is in Cyprus) is an average office that is dotcom-style with customary beanbags, fridges packed with energy beverages and lots of workers whom look like they might nevertheless be in school. Most of which is really a big modification for Powell, whom 3 months ago switched jobs, metropolitan areas (going from Tokyo) and life style.
“I happened to be sitting over in Asia coping with Bing’s general public affairs. Whenever Badoo arrived calling we hadn’t heard about it.